WELLGOSH
Wellgosh was a contemporary streetwear boutique located in the heart of Leicester, specializing in menswear. The objective of this project was to develop a comprehensive branding guide for an independent business operating without an in-house designer.
Drawing inspiration from the cyclical nature of fashion, I introduced the concept of the 'Four W’s,' with each representing a different season.
This approach provided Wellgosh with a dynamic and adaptable visual identity, allowing the brand to refresh its look seamlessly with each new fashion season.
Branding
Art Direction
Stratergy
A black and white palette is the base for the identity, but at different seasons, soft gradients can be applied.
Paired with the 4 gradients this allowed a interchanging brand identity which is ever changing for 8 years. This then allowed a rotating identity, through testing this allowed the owner to have a rotating identity for 8 years.