ASDA: ESSENTIALS

ASDA Essentials is an app designed to streamline the shopping experience, offering a fresh approach in the era of automation. It allows users to track their purchases and monitor their nutritional intake, all within a single, convenient platform.

UX Design

The app features four distinct glyphs that represent the nutritional data of purchased products.

A dashboard home screen enables users to easily track and monitor the nutritional information they’ve accumulated across the Smartprice product range.

Users can delve in deeper to the nutritional content and itemise their shopping across meals allowing the user to gain a better understanding of their nutritional intake.

Building upon the Asda cashpot framework. I incentivised shopping trips creating goals for users to complete.

Promoting return trips to Asda and use of the app.

A favourites tab allows users to create bespoke shopping lists of all essentials within the smartprice range.

Using the glyphs, to represent nutritional data this created a pattern for foods within the smartprice range.

This created bespoke patterns for each food item. These would then serve as a barcode and an easily recognisable pattern for the camera to pick up nutritional data and to allow till systems to easily identify each item.

Creating a Pass within the mobile wallet system allows users to scan their passes at tills, allowing them to link the app to Asda tills and self scans, creating a seamless user experience.

RAJIV ARJAN

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